This course revisits and strengthens fundamental accounting principles and processes, culminating in the preparation of the financial statements of a sole proprietorship business. The course also focuses on accounting for special transactions such as consignment and joint ventures

Accounting Concepts, Accounting Standards and Introduction to Ind AS and Accounting Policies – Introduction and principle of disclosure. Journal entries, ledgers, subsidiary books, cash book, capital and revenue expenditure/receipts, Types of Business Entities, Financial statements and purpose for business Entities. Meaning - Errors in Trial Balance – Rectification journal entries - Suspense account. Bank Reconciliation statements - Advanced problems

Concepts on preparation of final account - trading account, profit & loss account and balance sheet. 

Recording of Bills discounted, endorsed and dishonored in the books of the drawer and drawee.Final accounts in the books consignor and consignee –commission calculation, Valuation of

stock, Treatment of normal, abnormal loss, goods in transit and goods loss in transit.

Basis of inventory valuation and record keeping, various methods of inventory calculation- LIFO, FIFO, Specific Identification, Simple Average Price, Weighted Average method, Adjusted selling price method, perpetual and periodic inventory method

Factors in measurement of Depreciation, Methods: straight line method, WDV, sum of digit method, Depletion, production unit method and machine hour method. Computation and accounting treatment of depreciation, Change in depreciation methods.

2.     Mittal, R. K., Bansal, M. R. & Swain, S. (2022). Financial Accounting Sem-I. VK Global Publications Pvt Ltd.

3.      Kumar, A. & Bahal, M. (2022). Scanner for Financial Accounting. Shuchita Prakashan Private limited.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 40% Marks in the ESE to pass in that paper. 

·         In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

This course is designed to familiarize students with the basic concepts, theories and models of economics which are relevant to business.

Meaning- characteristics – distinction between business economics and pure economics – scope of business economics – uses/objectives of business economics. Approaches to the study of consumer behavior-Cardinal Approach, law of Equi-marginal utility, ordinal approach - indifference curve analysis - properties – consumer surplus – meaning - analysis - limitations

Demand (Determinants, Demand function) - Law of Demand – Variations in demand, Supply (Determinants, Supply function) – Law of Supply –Variations in Supply, Market equilibrium and changes in equilibrium (reference to product markets & factor markets), Interference with market prices - Minimum price & Maximum price and its effect, Market failure – meaning & types - Public goods – Externalities - Merit goods - Demerit goods

Demand: Elasticity of Demand – Price elasticity of demand –factors determining elasticity of demand – its measurement and its application in business decisions, concepts of Income& Cross-Promotional elasticity of demand, Supply: Elasticity of Supply – factors determining elasticity of supply, Demand forecasting- Survey and statistical methods

Production, Firm and Industry, Production function, Production runs or Periods (short run and long run), Production in the short run, Law of variable proportions, Production in the long run, Returns to scale (increasing, constant and decreasing returns to scale), Economies of scale and Diseconomies of scale, Factor Pricing: Rent, Wages, Interest and Profit

Cost - Cost concepts (Absolute cost and opportunity cost, accounting cost and Economic cost) – Fixed and Variable cost – TC, AC & MC, Cost-output relationship in the short run - Cost-output relationship in the long run. Revenue – TR, AR & MR - Revenue with no change in price – Revenue with change in price. 

Perfect Competition: Assumptions, price and output decisions. Equilibrium of the firm and the industry in the short and the long runs, including industry’s long run supply, producer surplus. Shut down point under perfect competition market, Monopoly: Behaviour of a monopolist in the short and the long run. Price discrimination by a monopolist-1st degree, 2nd degree and 3rd degree. Monopolistic competition, concept of excess capacity. Oligopoly- Collusive & Non-collusive models of Oligopoly

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 40% Marks in the ESE to pass in that paper. 

·         In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

To provide basic knowledge of mathematical concepts and theories that will help students to increase their reasoning, analytical and problem-solving skills and to enable students to grasp the fundamentals of Statistics for interpreting business data.

Formulation of linear programming problems (LPP), Graphical solution to LPPs, transportation problems – North-west corner rule, Least cost method and Vogel’s approximation method, assignment problems.

Introduction to functions and limit (concept only), Differentiation. Derivatives of xn, ex, ax, log(x). Laws of derivatives for sum, product and quotient. Applications of derivatives. Maxima and Minima (statement of sufficient conditions in terms of first and second order derivatives).  Simple applications in Economics and Commerce

Simple and compound interest. Annuities, types of annuities - Present values and accumulated values of these annuities.

Meaning of Statistics, collection of data – primary and secondary data, construction of table, frequency distribution of discrete and continuous variables, cumulative frequency distribution, representation of data using bar chart and pie chart, graphical representation of frequency distribution by histogram, frequency polygon and ogives. Measures of central tendency - Arithmetic mean, positional averages – mode, median and partition values – quartiles, deciles, and percentiles and measure of dispersion –  Range, quartile deviation, mean deviation, standard deviation and their coefficient.

Meaning, types, probable error, Karl Pearson’s and Spearman’s rank correlation (excluding bivariate and multi correlation), Regression equation and coefficients, properties and coefficient of determination. Probability: Properties of Probability, addition and multiplication rules of probability, random variable - discrete and continuous, continuous distribution - normal distribution

2.     Sancheti, D. C. & Kapoor, V. K. (2019). Business Mathematics (11^th ed.). Sultan Chand & Sons.

3.     Sharma, J. K. (2019). Business Mathematics (3^rd ed.). Dreamtech Press.    

2.     Gupta, S. P. (2019). Statistical Methods (46^th ed.). Sultan Chand and Sons.

3.     Elhance, D. N., Elhance, V. & and Agarwal, B. M. (2018). Fundamentals of Statistics (59^th ed.). Kitab Mahal.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 40% Marks in the ESE to pass in that paper. 

·         In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

The course covers basic concepts relating to a successful Business Communication and strengthens fundamental management principles and ethical business processes.  It is designed to give students in-depth knowledge and insight in specific management-related areas and develop working knowledge of business, as well as assist them in analyzing and decision making in various business scenarios

Definition of Management, Science or Art, Manager Vs Entrepreneur, types of managers, managerial roles and skills, Evolution of Management, Scientific, human relations, system and contingency approaches.  Current trends and issues in Management.

Nature and purpose of planning, planning process, types of planning, objectives, setting objectives, policies, Planning premises, Strategic Management, Planning Tools and Techniques, Decision making steps and process.

Introduction to Management Function of Organizing, Importance of Organizing, Steps in Organizing process, Organizing Staff/Employees, Classification of Organization – Formal and Informal – Types of Organizational Structure, Specialization, Centralization, Decentralization, Formalization - Authority & Responsibility, Staffing. Directing - Leadership styles, Management by Exception, Management by Walking around, Open Door Policy, Emotional Intelligence for Effective Leadership.

Definition and importance of business correspondence, Types of business correspondence, Basic elements of effective business writing, Formatting and structure of business correspondence, Tone and style in email writing, Strategies for writing clear and concise emails.

Types of business letters and memos, Formatting and style of business letters and memos, Strategies for writing clear and effective business letters, Common errors to watch for in business writing, Techniques for editing and proofreading business correspondence, Importance of cultural awareness in business correspondence, Cultural differences in communication 

2.     Guffey, M. E., & Loewy, D. (2019). Business Communication: Process and Product. Cengage Learning.

2.     Thomas Means. (2009). Business Communication.

3.     Stephen P. Robins and Timothy A. Judge. Organizational Behaviour. Pearson

4.     Readings and cases from Harvard Business Review (website)

5.     Rashmi Bansal. Stay Hungry Stay Foolish. CIIIE Publication, IIM Ahmedabad.

6.     Hamel, Gary. The Future of Management. Harvard Business School Press.

This is an advanced course that concentrates on conceptual understanding of the crucial aspects of accounting and finance. The course will be taught in an intuitive manner, encouraging students to develop a more meaningful and testable proposition regarding complex and extensive subjects. The course will cover a number of problems and real-world applications of concepts.

Process of formulation of Accounting Standards including Indian Accounting Standards

(IFRS converged standards) and IFRSs; Convergence vs Adoption; Objective and Concepts

of carve outs.

Framework for Preparation and Presentation of Financial Statements (as per Accounting Standards).

Understanding the provisions under AS-1, AS-2, AS-3, AS-4, AS-5, AS-7, AS-9, AS-10,

AS-11, AS-12, AS-13, AS-14, AS-15, AS-16, AS-17, AS-18, AS-19, AS-20.

Introduction to Financial management, Calculation and Interpretation of ratios, Different Sources of Finance, Characteristics of different types of long-term debt and equity finance, Method of raising long term finance, Cost of Capital, Capital structure Decisions, Leverages.

Methods of Investment appraisal, Basics of dividend, Cash dividend, stock dividend/ bonus share, stock-splits, share buy back, Determinants of dividend.

The Working capital financing decisions- Primary and Secondary Sources of Liquidity, Assessment of working capital requirement, Management of Accounts Receivables (Debtors), Management of Accounts Payables (Creditors), Management of Cash, Treasury management.

Institute

2. Accounting Standards by CA Dalbit Singh Babra, Bhagwati Education Institute

3. Financial Management by Prof. Bhavesh Rajani, Bhagwati Education Institute

4. Financial Management by Prof. Maulin, Bhagwati Education Institute

Institute

2. Accounting Standards by CA Dalbit Singh Babra, Bhagwati Education Institute

3. Financial Management by Prof. Bhavesh Rajani, Bhagwati Education Institute

4. Financial Management by Prof. Maulin, Bhagwati Education Institute

The bridge course aims to act as a buffer for the new entrants with an objective to provide adequate time for the transition to hard core of degree courses. This gives them a breather, to prepare themselves before the onset of courses for first year degree programme. During this interaction of fifteen hours with the faculty and their classmates the students will be equipped with the knowledge and the confidence needed to take on bigger challenges in future.

The main objective of the course is to bridge the gap between subjects studied at Pre-university level and subjects they would be studying in commerce. A Bridge course aims to cover the gap between the understanding level of the high school courses and higher educational courses and to examine their proficiency in the stream of Accounting. Bridge courses are the tool to help students to success in their graduate level studies.

1. To give the idea about basic Book Keeping and Accountancy to the under-graduate students admitted to the Department of Professional Studies.

2. To provide the knowledge about recording of Journal Entries and Ledger posting.

3. To gives details of Preparation of Trial Balance, balance sheet, rectify the errors and the final accounts of a sole proprietorship.

1. Financial Accounting, Mohammed Hanif, Amitabh Mukherjee.
2. Financial Accounting, Jain S.P., Narang K.L., Kalyani Publishers, Delhi.
3. Financial Accounting, Dr D Mukhopadhyay, Asian Books

1. Financial Accounting, Dr. V. K. Goyal, Published by Excel Books
2. Financial Accounting, Grewal, Shukla, S. Chand (Sultan Chand Publications), Delhi
3. Principles and Application of Financial Accounting, Amitabh Basu

The course consists of fifteen hours of interactive sessions and an internal examination designed by the department which is compulsory for all those who are not successful in the proficiency test and also meant for non-commerce students to acquaint themselves in the chosen stream of learning. Hence, all UG first year students to undergo this proficiency test and to secure the cut-off marks set by the Department year-on-year basis. After the bridge course class sessions an internal examination will be conducted and the student need to score 40% of 50 Marks. Otherwise those students need to appear for a supplementary exam till they clear. Students’ performance will be graded on a pass/fail basis and will not carry any credits.

The bridge course aims to act as a buffer for the new entrants with an objective to provide adequate time for the transition to hard core of degree courses. This gives them a breather, to prepare themselves before the onset of courses for first year degree programme. During this interaction of fifteen hours with the faculty and their classmates the students will be equipped with the knowledge and the confidence needed to take on bigger challenges in future.

The objective of bridge course is to act as a cushion to improve and orient the subject knowledge keeping in mind the students coming from different streams. This gives them an overview and acquaints them with the basics of the subject before the classes start in full swing. It bridges the gap between subjects studied at Pre-university level and subjects they would be studying in commerce.

Meaning- characteristics, distinction between business economics and pure economics, scope of business economics, uses/objectives of business economics
Approaches to the study of consumer behaviour, cardinal approach, Law of Equi-marginal utility, ordinal approach, indifference curve analysis, properties

Consumer surplus, meaning, analysis, limitations, Demand (Determinants, Demand function), Law of Demand, Variations in demand, Supply (Determinants, Supply function), Law of Supply, Variations in Supply, Market equilibrium and changes in equilibrium (reference to product markets & factor markets).
Demand: Elasticity of Demand, Price elasticity of demand, factors determining elasticity of demand, its measurement and its application in business decisions, concepts of Income& Cross, Promotional elasticity of demand.
Supply: Elasticity of Supply, factors determining elasticity of supply, Demand forecasting, Survey and statistical methods.

Production, Firm and Industry, Production function, Production runs or Periods (short run and long run), Production in the short run, Law of variable proportions, Production in the long run

Cost - Cost concepts (Absolute cost and opportunity cost, Accounting cost and Economic cost) – Fixed and Variable cost – TC, AC & MC.
Returns to scale (increasing, constant and decreasing returns to scale), Economies of scale and Diseconomies of scale, Factor Pricing: Rent, Wages, Interest and Profit.
Equilibrium of the firm and the industry in the short and the long runs, including industry’s long run supply, producer surplus. Shut down point under perfect competition market.

1. Principles of Economics, Libby Rittenberg, ‎Timothy Tregarthen
2. Managerial Economics, D N Dwivedi
3. Micro Economics, R Shashi Kumar

1. Principles of Economics, Mankiw
2. Economics: Theory and Practice, Welch, Patrick J
3. Principles of Business Economics, Prof. Mihir Kumar Shome, ‎Meghali Saikia, ‎Amit Kumar Dubey

The course consists of fifteen hours of interactive sessions and an internal examination designed by the department which is compulsory for all those who are not successful in the proficiency test and also meant for non-commerce students to acquaint themselves in the chosen stream of learning. Hence, all UG first year students to undergo this proficiency test and to secure the cut-off marks set by the Department year-on-year basis. After the bridge course class sessions an internal examination will be conducted and the student need to score 40% of 50 Marks. Otherwise those students need to appear for a supplementary exam till they clear. Students’ performance will be graded on a pass/fail basis and will not carry any credits.

The primary aim of this course is to introduce students to the concept of institutions and the informal economy in a global context. The discourse examines the informal economy through the lens of institutional economics. The aim is to acquaint students with significant discourses and issues in policy design and intervention.

The objectives of the course are to make students:

·       Become acquainted with the concepts of formal and informal institutions

·       Develop an understanding of formal and informal sector

• Develop and understanding of institutions shape informal sector

Concept of institutions, Formal and informal institutions, Coordination, cooperation and redistribution problem, The relations of Institutions, Politics and Culture. 

Contracts and Property Rights: the concepts of exchange and property, a critique of the utilitarian calculus; Transaction Costs, Bargaining Power; Markets as Institutions; Firms and Markets.

Informal Economy: An introduction; The Relevance of the Concepts of Formality and Informality: A Theoretical Appraisal; Formal and Informal Enterprises: Concepts, Definition, and Measurement Issues in India; Informality and decent work conditions; How institutions shape the informal economy

The Impact of Regulation on Growth and Informality: Cross-Country Evidence; Blocking Human Potential: How Formal Policies Block the Economy in the Maputo Corridor; Enforcement and Compliance in Lima’s Street Markets: The Origins and Consequences of Policy Incoherence towards Informal Traders, Social Institutions help the survival of informal sector: the case of small household enterprises in India

Harriss, J. (2008). Explaining economic change: The relations of Institutions, Politics and Culture. The Institutions of the Market: Organizations, Social Systems, and Governance, 309-327. New York: Oxford University Press

Mehta, P. B., & Kapur, D. (2005). Public Institutions in India: Performance and Design.

Nayyar, D. (Ed.). (2002). Governing Globalization: Issues and Institutions. Oxford University Press on Demand.

Course Description

This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. The course will consider some of the seminal papers on the economics of corruption.

Course Objectives

 1. to create an understanding of the economic issues associated with corruption

 2. to enhance the student's understanding of the effect of corruption on growth and development

 3. to provide insights into the effect of corruption on emerging countries 

Causes and Consequences of Corruption: What do we know from a cross-section of countries? Democratic Institutions and Corruption: Incentives and Constraints in Politics, Bargaining for Bribes: The Role of Institutions.

The Privatization of Rent-Generating Industries and Corruption; Corruption in Private Sector, Why the private sector is likely to lead the next stage in the global fight against corruption.

Corruption and Policy Reform; Anti-Corruption Authorities: An Effective Tool to Curb Corruption?  Corruption and Competition: Fair Markets as an Anti-Corruption Device.

Burger, E. S., & Holland, M. S. (2006). Why the private sector is likely to lead the next stage in the global fight against corruption. Fordham International Law Journal, 30, 45.

Meschi, P. X. (2009). Government Corruption and Foreign Stakes in International Joint Ventures in Emerging Economies. Asia Pacific Journal of Management, 26(2), 241-261.

Meyer, K. E., Estrin, S., Bhaumik, S. K., & Peng, M. W. (2009). Institutions, Resources, and Entry Strategies in Emerging Economies. Strategic Management Journal, 30(1), 61-80.

Nowakowski, K. (2010). Corruption in the Private Sector. Economics and Law, 6(1), 345-360.

Uhlenbruck, K., Rodriguez, P., Doh, J., & Eden, L. (2006). The Impact of Corruption on Entry Strategy: Evidence from Telecommunication Projects in Emerging Economies. Organization Science, 17(3), 402-414.

Jain, A. K. (2001). Corruption: A Review. Journal of Economic Surveys, 15(1), 71-121.

Jain, A. K. (Ed.). (2012). Economics of Corruption (Vol. 65). Springer Science & Business Media.

Rose-Ackerman, S. (1975). The Economics of Corruption. Journal of Public Economics, 4(2), 187-203.

This course aims to provide a holistic and a deeper understanding of the trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course, therefore, seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics.

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment.

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation. 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley- Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

2.Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

3.Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge

1.      4.Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

4. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

5. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

6. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

7.Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

2. Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

4.Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164. 

5.Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

6. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

7.Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

8. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

CIA 2- 25 Marks

CIA 3- 50 Marks 

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

• 1. The Happy Prince- Oscar Wilde
• 2. Sonnet 18- William Shakespeare

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

 Why We Travel-Pico Iyer 

Sentence fragments, dangling modifiers, faulty parallelism,

Thinking Like a Mountain  By Aldo Leopold

Note taking

Aarushi-Hemraj Murder Article 

Newspaper report

 My Story- Nicole DeFreece

Essay writing

Paraphrasing and interpretation skills

• Casey at the Bat-  Ernest Lawrence Thayer

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

The course aims to provide a basic introduction to understanding discourses of science and technology as represented in select science fiction narratives. The course will help students understand some of the basic questions about the human condition that are raised, debated, and negotiated in and through representative fiction that addresses global and national concerns. Keeping the contemporaneity of issues today, the course will also emphasize how there is a crucial intersection of various ideas that cut across several disciplines with regard to technology and life, thereby making it crucially relevant to engage with it in the contemporary context. Anyone interested in questions of science, fiction, and the human condition and the cross-cutting issues of gender, environment, technology, ethics, sustainability, etc may choose this course. The course will help develop theoretical knowledge about the genre, critical reading skills, and creative writing skills through class engagements and assignments.

Objectives:

• To introduce students to the field of science fiction

• Help students identify and raise questions through these works of fiction some relevant questions in the contemporary context

• To direct students towards realising the intersection of various issues raised across different disciplines.

This unit will provide students with a basic overview of science fiction through some critical and conceptual lenses that are commonly identified across SF narratives globally. The New Critical Idiom Series: Science Fiction, would be used here to introduce aspects of SF that touch upon human values and concerns such as gender, environment, ethics, technology, etc. Locating the interdisciplinarity of the domain would be central to this module and will build theoretical knowledge and critical reading skills.

1. History of Science Fiction

2. Common Terminologies

3. Critical Concerns about Technology for Humanity

Essential readings:

1. Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies. No. 78, Vol. 26, 1999.

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

This unit will engage with how technology becomes a crucial part of negotiating contemporary existence as represented through SF. What are the fundamental concerns that Sf raises regarding technology and the human condition? How does technology come to be framed within SF? How are gender and sexuality framed within the discourses of SF? How SF addresses the anxieties of technology and the future would be some of the questions engaged with here. Critical reading skills and creative writing exercises will enable students to develop creative and critical skills.

1. The Matrix

2. Select Episodes of the series Stranger Things

3. Margaret Atwood, The Handmaid’s Tale

4. Any episode of Black Mirror

Essential readings:

● Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

● Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

● Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

● “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

This unit will engage with science fiction in the Indian context. One of the main points of

discussion would be to understand how SF writers from India have engaged with tropes of SF that we are

familiar with and what kind of an ‘India’ is imagined thereof which has implications socially, politically,

21

 and culturally. The unit enables critical insights into the concerns around human and non-human and the intersectionalities of it in the Indian context.

1. Vandana Singh “Delhi”

2. Manjula Padmanabhan, “Harvest”

3. Cargo

Essential readings:

1. Padmanabhan, Manjula. Harvest. Hachette UK, 2017.

2. Singh, Vandana. “Delhi.” Lightspeed, June, 2016, Delhi - Lightspeed Magazine. Accessed on 4 March 2023.

3. Kadav, Arati. Cargo. Mumbai: Fundamental Pictures, 2019. Netflix

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

4. Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

5 Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

6 Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

7 “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

Howell, Amanda. "Breaking silence, bearing witness, and voicing defiance: the resistant female voice in the transmedia storyworld of The Handmaid’s Tale." Continuum 33.2 (2019): 216-229.

Barnett, P. Chad. "Reviving cyberpunk:(Re) constructing the subject and mapping cyberspace in the Wachowski Brother's film The Matrix." Extrapolation (pre-2012) 41.4 (2000): 359.

Wetmore Jr, Kevin J., ed. Uncovering Stranger Things: Essays on eighties nostalgia, cynicism and innocence in the series. McFarland, 2018.

MSE 30 MARKS 

ESE 35 MARKS 

ATTENDANCE 5 MARKS 

This course explores the intersection between literature and technology and evaluates the impact of technology on the creation, consumption and critical analysis of literary texts in the contemporary context, where the dominance of listening and watching challenges the very act of reading; it is pertinent to analyse how technology has shaped literary production and reception throughout various historical periods. For this reason, any discourse on reading in the age of watching is complete, including the technological dimensions of literary studies. 

Technological determinism - Print culture - Oral and written traditions - Mechanization of writing - Media ecology - Digital Archives and Literary Preservation 

Prescribed Texts

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

        2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Hypertext and interactivity - Transmedia storytelling - Electronic poetry - Augmented and virtual reality literature  - Gaming and narrative - AI and Machine Learning in Literature 

Prescribed Texts

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

        2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

Surveillance and privacy - Social media and identity -Posthumanism and cyborg literature-  Algorithmic bias and representation  - Ecological sustainability, and technology influenced eco-literary practices

Prescribed Texts 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II
2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Unit 2

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

Unit 3 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II

2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

2.“Electronic Literature: New Horizons for the Literary” edited by N. Katherine    Hayles and Jessica Pressman

3.“The Cambridge Companion to Electronic Literature” edited by Scott Rettberg

4.“Frankenstein” by Mary Shelley

5.“Brave New World” by Aldous Huxley

6.“The Circle” by Dave Eggers

7.“Neuromancer” by William Gibson

8.“The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Attendance: 5 marks  

CIA I - 20 Marks

CIA II - 50 Marks 

CIA III - 25 Marks 

Moving from land to ocean marks a shift in our understanding with fluidity as the focal point. ‘Blue Humanities’ or ‘Blue Cultural Studies’ uses the ocean as the lens to foreground diverse historical, social, cultural, economic and political aspects. The expansive field of Blue Humanities adopts a multidisciplinary approach, weaving together insights from environmental studies, oceanography, marine studies, cultural studies, film studies, history, etc. The course specifically focuses on revisiting the cliched conceptualization of the ocean as vast, alien, terra nullis and ahistorical. The ‘Oceanic Turn’ transitions from the surface to the depths below to explore the three-dimensional ocean through socio-cultural representations. Reading the ocean and the sea through cinema from across the world will help understand how the ocean is portrayed in myriad ways ‘foregrounding and problematizing issues connected to gender, race, pollution, social justice, maritime activities, privatization, globalization, capitalism ontologies’ to revisit our established thought regimes. 

The unit will provide an alternative reading of our established understanding of ‘Origins’ with reference to the ocean – formation of the earth, the oceans, plants and animals and human beings. Destabilizing the pre-set reading of the formation of the world and prioritizing the land over the sea, the unit will help refocus the establishment of life in the Universe.

·       Excerpts from Rachel Carson, The Sea Around Us

·       Steve Mentz, “Two Origins: Alien or Core?”

·       Philip E. Steinberg and Kimberley Peters, “Wet Ontologies, Fluid Spaces: Giving Depth to Volume Through Oceanic Thinking”

The unit will throw light on the field of Ecocriticism with specific focus on Blue Humanities and its emerging engagement with the oceans around the world. The unit will help position the study of the oceans in the field of Humanities with specific reference to Cultural studies to frame the Blue Cultural Studies.

·       Excerpts from Sidney I. Dobrin, “Unearthing Ecocriticism”

·       John R.  Gillis – “The Blue Humanities”https://www.neh.gov/humanities/2013/mayjune/feature/the-blue-humanities

·       Helen M Rozwadowski, Oceans in three Paradoxes: Knowing the Blue through Humanities – Virtual Exhibition https://www.environmentandsociety.org/exhibitions/oceans-three-paradoxes

The unit will probe into pivotal aspects surrounding the construction of the ocean space through filmic representations of the ocean. The intent is to analyze through a range of issues informing the oceanic representations in films to unearth the pluri-focussed politics, both explicit and otherwise, manoeuvring through them - Maritime histories and activities, Aquatic world, Disasters, Conquests, Wars, Exploration, Adventure, Folk Tales and Myths, Colonialism and Postcolonialism, Gender, Race, Capitalism, International Relations, Globalization, Ecology and Medical Humanities.

·       James L. Smith and Steve Mentz - Learning an Inclusive Blue Humanities: Oceania and Academia through the Lens of Cinema

·       Stefan Helmreich, “Massive movie waves and the Anthropic Ocean”

·       Dilip M Menon, “Sea-Ing Malayalam Cinema”

·       Rie Karatsu, “The Representation of the Sea and the Feminine in Takeshi Kitano's A Scene at the Sea (1991) and Sonatine (1993)” (SLA)

Dobrin, Sidney I. Blue Ecocriticism and the Oceanic Imperative. Routledge, 2021.

Mentz, Steve. An Introduction to Blue Humanities. Routledge, 2023.

·       Chen, Cecilia, Janine MacLeod, and Astrida Neimanis, editors. Thinking with Water. McGill-Queens Univ. Press, 2013. 

·       DeLoughrey, Elizabeth. “Toward a Critical Ocean Studies for the Anthropocene.” English Language Notes, vol. 57, no. 1, Apr. 2019, pp. 21–36.

·       Di Leo, Jeffrey R., editor. “Blue Humanities,” Symploke, vol. 27 no. 1, 2019, pp. 7-10. · 

·       Gillis, John R. “The Blue Humanities.” HUMANITIES, vol. 34, no. 3, May/June 2013.

·       Jue, Melody. Wild Blue Media: Thinking through Seawater. Duke Univ. Press, 2020.

·       Mentz, Steve. “Toward a Blue Cultural Studies: The Sea, Maritime Culture, and Early Modern English Literature.” Literature Compass, vol. 6, no. 5, Sept. 2009, pp. 997–1013. 

·       Mentz, Steve. Ocean. Bloomsbury Academic, 2020.

·       Mentz, Steve. Shipwreck Modernity: Ecologies of Globalization, 1550-1719. Univ. of Minnesota Press, 2016.

·       Raban, Jonathan, editor. The Oxford Book of the Sea. Oxford Univ. Press, 1993.

·       Roorda, Eric. The Ocean Reader: History, Culture, Politics. Duke Univ. Press, 2020. 

·       Steinberg, Philip E. The Social Construction of the Ocean. Cambridge Univ. Press, 2001.

 End semester evaluation will be based on students setting up an online archive. They shall create an online archive selecting topics and presenting them by blending texts, theory and research. The submission will also have a viva component.  

Course Description:  “Latitudes 1”  A1/A2 guides the learner in a process of acquisition.  This method leads naturally to communicate and to carry out tasks in French. Learning language skills goes hand in hand with discovering the socio-cultural realities specific to France and the Francophonie.

Course Objectives:  “Latitudes 1”A1/A2 is composed of 4 modules of 3 units. Each module has a general objective and more specific to define the linguistic knowledge with the help of which the learners will implement various skills such as to understand, to speak, to interact and to write. 

Introducing one self,Greeting each other ,introducing others in french

Getting acquainted with people

o    Introducing oneself

o    Excusing oneself

o   Asking someone to introduce himself/herself

o    Introducing someone

o   Expressing one’s tastes

o   Speaking about one’s plans

·       Tu veux bien                                                                              

o   Asking  someone to do something

o   Asking politely

o   speaking about past actions

2.French websites like Duolingo, Bonjour de France, Fluent U French, Learn French Lab, Point du FLE etc

Course Description: This course mainly deals with the listening, speaking, writing, reading modules of basic German by using different pedagogies and effective strategies in order to meet the requirements of various situations. This course also enables the students to have cross-cultural competencies and cognitive skills.

Course Objectives:

 ·      To achieve language proficiency skills on the medium level

·      To develop the skills demonstrated in the ability to interpret simple texts

·      To attain some transcultural competency: an awareness of cross-cultural differences between societies.

·      To develop the ability to formulate questions

Termine absprechen, Anleitung verstehen und geben, Briefe verstehen und beantworten, über Sprachenlernen sprechen, Informationen in Texten finden, Gesprächsituationen erkennen, Gespräche verstehen. Präpositionen mit Dativ, Artikel im Dativ, Possessivartikel:Akkusativ

Wohnungsanzeigen verstehen, eine Wohnung beschreiben, die Wohnungseinrichtung planen, eine Einladung schriftlich beantworten, über eine Wohnungseinrichtung sprechen, Gefallen und Missfallen ausdrücken, über Wohnformen sprechen, einen Text über eine Wohnung schreiben. Adjektiv mit sein (+sehr/zu), in mit Akk., Wechselpräpositionen mit Dativ.

über Kleidung sprechen, Chat über einen Einkauf verstehen, über Vergangenes berichten, Gespräche beim Kleiderkauf führen, sich im Kaufhaus orientieren, Informationen über Berlin verstehen und recherchieren. Welcher? Welches? Welche?, dieser, dieses, diese, Partizip II: trennbare und nicht trennbare Verben, Personalpronomen im Dativ, Verben mit Dativ.

einen Tagesablauf beschreiben, über Vergangenes sprechen, Stelleanzeigen verstehen, Meinung über Jobs äußern, Blogs  über Jobs verstehen, ein Telefongespräch vorbereiten, telefonieren und nachfragen, über Jobs sprechen. Perfekt, Partizip II: regelmäßige und unregelmäßige Verben, Sätze verbinden: und, oder, aber.

2.     Deutsch Sprachlehre für Ausländer and Glossar Deutsch-English by Heinz Griesbach-Dora Schulz, Max Hueber publishers

3.     Deutsch für den Beruf text book by adelheid h, Max Hueber publishers

4.     Deutsch für den Beruf work book by adelheid h, Max Hueber publishers

5.     Grammatik intensiv trainer A1 Deutsch – Langenscheidt by Mark lester, larry beason, langenscheid publishers

6.     Fit für Goethe Zetifikat A1 start Deutsch 1 by Johaness Gerbes, Frau ke van der Werff, Hueber publishers

7.     Learn german through games and activities level1 Deutsch als Fremdsprache/Kursbuch und Arbeitsbuch and CD by Sabine Emmerich & Federica Colombo, eli publishers

Course Description: It is a thirty hours course. Students will be exposed to the use of Kannada Language both in oral and written forms. In the introductory sessions Kannada alphabets, words, simple sentence writing and basic grammar will be taught. At the end of the course students will be able to Read, Write and Speak in Kannada Language

Course Objective:
•    To enable students to communicate in the State Language Kannada.  
•    Helps the students, particularly coming from other states in their day to day conversations.
•    The course mainly focusses on Conversational Kannada and writing Kannada.

Kannada Varnamale- Swargalu, Sandhyakshara, Anuswara & Visarga              

Vargeeya Vyanjana, Anunasikagalu 

Avargeeya Vyanjana, Ottakshargalu

Kaagunitha

1. Parts of Speech: Noun, Pronoun, Verb, Conjunction, Interjection,

Exclamatory.

Linga, Vachana, Vibhakti Pratyagalu 

Verb Root, Verb- Past and Non Past

Comprehension, Letter Writing

Sentence making, Translation & Question form, Negation, Opposite words

2. Thili Kannada - K S Madhusudana, H N  Muralidharan

3. Spoken Kannada for Absolute Beginners - Sanjay D

CIA-2 Noun, Verb, Number, Gender, Tense, Days, Name of Things. 15%

CIA-3  Conversation Practice, Vachana, Opposite Word, Sentance making (Animals, Birds, Vegetables, things) Translation, Letter Writing. 15% 

Attendance 10%

End Semester Exam:

Question Paper Pattern

·       Section A - Test of linguistic ability through grammar components –15 marks

·       Section B - Test of translating abilities and comprehension, short answers - 15 marks

·       Section C - Test of writing skills / Originality in letter writing, dialogue and essay

writing – 20 marks 

Course Description:

This skill-based course aims at imparting theoretical knowledge of optimization techniques.  These techniques are widely used in the industry to optimize available resources.  This will help the student to apply the mathematical techniques to real life situations.

Course Objectives: This course will help the learner to

COBJ1.   Acquire problem solving skills in Linear Programing and its related problems

COBJ2.   Gain proficiency in implementing the algorithms for solving Transportation and Assignment Problems.

COBJ3.  Demonstrate the methods of solving Two-Person Zero-Sum Games

Definitions of O.R.- Definition of Linear Programming Problem (L.P.P) - Formulation of L.P.P. – Linear Programming in Matrix Notation – Graphical Solution of L.P.P –  Simplex Method – Big M Technique – Two Phase Method.

Introduction to Transportation Problem – Initial Basic Feasible solution – Moving towards Optimality – Degeneracy in Transportation Problems – Unbalanced Transportation Problem – Assignment Problems.

Games and Strategies – Introduction – Two person zero sum games – Maximin and Minimax Principles – Games without saddle point – mixed strategies – Solution of 2 x 2 rectangular games – Graphical method – Dominance Property –  Algebraic Method for m x n   games.

The component-wise evaluation pattern is given below:

This course considers the degree to which media influences political opinion and actions and also its impact on public policy in the Indian context. In other words, the course examines the role of news media in the Indian political process from both behavioural and institutional perspectives.

Theories of news media

Media as fourth estate of democracy

Media and civic engagement

Politics and social media: Issues and debates

Media regulation and politics

Media and the political communication process

Media and its impact on public opinion

Sociology of news construction

Media’s role in the empowerment of social movements

Role of media in elections- campaigns, strategies and advertisement

Media role in exposing political scandals

Media as spaces for dissent, marginal voices and alternative platforms

The corporate world, media conglomerates and politics interface

Media’s role in manufactured consent giving

Visual media and political communication

Role of social media in image building

Case study- Rebranding of PM Modi

Politics of Media, 1st Edition by Ranjith Thankappan, 2016.

Political Communication and Mobilisation: The Hindi Media in India, by Taberez Neyazi, 2018.

CIA 1- MCQ

CIA 2- Class test

CIA 3- Group presentation

ESE- Written exam

Course description: This course will introduce students to the basic principles and techniques of audio and video production. Students will learn how to use a range of equipment and software to produce high-quality audio and video content. This course is designed for non-media students who want to acquire basic skills in audio and video production.

Introduction to Audio and Video Production (10 hours)

Basic principles of audio and video production

Overview of equipment used in audio and video production

Introduction to software tools used in audio and video production

Audio Production Techniques (10 hours)

Microphone selection and placement

Recording techniques and best practices

Mixing and mastering audio content

Video Production Techniques (10 hours)

Camera selection and setup

Lighting techniques and best practices

Shooting and capturing video footage

Editing Audio and Video Content (10hours)

Introduction to audio and video editing software

Editing and arranging audio and video content

Adding transitions and effects to audio and video content

Creating soundscapes and sound effects

Advanced camera techniques and shot composition

Motion graphics and visual effects

"Audio Engineering 101: A Beginner's Guide to Music Production" by Tim Dittmar

"The Art of Digital Audio Recording: A Practical Guide for Home and Studio" by Steve Savage

"Video Production Handbook" by Gerald Millerson and Jim Owens

"Pro Tools 101: An Introduction to Pro Tools 11" by Frank D. Cook

"Audio Engineering 101: A Beginner's Guide to Music Production" by Tim Dittmar

"The Art of Digital Audio Recording: A Practical Guide for Home and Studio" by Steve Savage

"Video Production Handbook" by Gerald Millerson and Jim Owens

"Pro Tools 101: An Introduction to Pro Tools 11" by Frank D. Cook

CIA 2 – Product Demo Video Project - Students could work in groups to produce a video that showcases a product or service. The video would need to be engaging and informative, and would aim to persuade the viewer to purchase or use the product or service. (20 Marks)

CIA 3 – Educational Video Project - Students could work in groups to produce an educational video on a topic of their choice. The video would need to be informative and engaging, and could cover topics like science, history, or current events. (15 Marks)

All CIAs   – Department level only

Describing the spectrum and gender-diverse identities. 

Classical 

psychoanalytic theories on masculinity and 

feminity, analyses 

through feminist, queer and trans readings of psychoanalytic 

theories. 

Feminist theories 

Male gender role stress Gender and space - 

secondarity, 

performativity, 

multiplicity, trans 

community and mental health. 

Body, identity and 

subjectivity - 

psychological and 

philosophical readIngs

Describing the spectrum and gender-diverse identities. Classical psychoanalytic theories on masculinity and feminity, are Analyses through feminist, queer and trans readings of psychoanalytic theories. Feminist theories Male gender role stress Gender and space - secondarity, performativity, multiplicity, trans-community and mental health. Body, identity and subjectivity - psychological and philosophical readings

Queer and trans theories, Political Economy of Sex Gender and life-space- psychology, feminism, architecture, history & philosophy.

Gender and Bodies; Gender and Violence; Gender and Media

Gender and Work; Gender and Parenthood; Gender and Mental Health

Gender and Indian Law: LGBTQIA+ RightS

Queer and trans theories, Political Economy of Sex; Gender and life-space psychology, feminism, architecture, history & philosophy. Gender and Bodies; Gender and Violence; Gender and Media; Gender and Work; Gender and Parenthood; Gender and Mental Health; Gender and Indian Law: LGBTQIA+ Rights

Project-work: 

Examine various sites of the performance and perpetuation of gender and Gendered 

discrimination– 

Through field work, that shows its 

Production in everyday spaces and at the 

Intersections of social, cultural, politcal  Location marked 

Discourses of gender.

Project-work: Examine various sites of the performance and perpetuation of gender and Gendered discrimination– Through fieldwork,

that shows its Production in everyday spaces and at the Intersections of social, cultural, political. Location marked. Discourses of gender

Matlin, M. (2011). Potential Problems and Biases in Current Research in The Psychology of Women (pp. 20-27). Nelson Education.

Fine, C. (2010). Delusions of gender: How our minds, society, and neurosexism create difference. WW Norton & Company.

Matlin, M. (2011).The Psychology of Women. Nelson Education.

Irigaray(1995)-The Question of the Other Foucault(1976)-The Will to Knowledge: History of Sexuality (Vol 1)

Kristeva (1980) - Powers of Horror: An Essay on Abjection; Tans. (1992) by L. S. Roudiez.

Gayle (1975). “The Traffic in Women: Notes on a Political Economy of Sex.” In Rayna R. Reiter (ed.), Toward an Anthropology of Women. Monthly Review Press. pp. 157--210

(1975)

Stryker (2004) - Transgender Studies: Queer Theories Evil Twin.

Nagoshi et al. (2010)- Transgender Theories: Embodying Research & Practice Fieldwork and Project-based learning

CIA 1 and CIA 2 is a 20 mark assignment 

CIA 3 is a 50 mark complex assignment

speaking, writing, and reading skills in Spanish as well as cultural competency in the Hispanic world. This course is intended for students with no prior knowledge of Spanish.

This method leads easy way to communicate and to carry out tasks in Spanish. 

Course Objectives: “Aula International 1” A1/A2’. General objective are more specific to define the linguistic knowledge with the help of which the learners will implement various skills such as to understand, to speak, to interact and to write. 

• Basic Spanish expressions 
•                        Greetings

• Salutation and expressions 
•  Learn to introduce ourselves and friends.
• Alphabets
• Profession
• Numbers

• Learning to introduce each other
• identifying genders and number(singular and plural)
• Articles(definite and indefinite)

• Introducing group of verbs in present tense  
• Conjugating the verbs
• Usage of prepositions in the phrase 
• Using subject personal pronouns with the verbs
• Usage of comparative

• Describing  places

• Expressing  existence and location

• Speaking about the weather

• Some usage of Hay verbs (there is/ there are)

• Differentiating the verb “to be” 

• Describing the quantities 

• Learning integrative form

Recap of topics from term 1

• Indicating the date and month
• Fixing an appointment
• Specifying time

• Identifying the nouns
• Expressing one’s wishes
• Conversation in the market / in hypermarket
• the demonstrative adjectives 
• Learning colors and cloths

• Spanish dishes 

• Vocabulary of food 

• How to make a menu

• Hotel conversations

• Recipe 

• Expressing an obligation or refusing
• Describing about appearance and character
• Mentioning about one’s tastes and interests
• Speaking about personal relationships
• Talk about the present

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.

 This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

  Describe the history of the advertising industry and its relation to today’s marketplace.

   List the roles and responsibilities of various advertising, marketing, and promotions professionals.

Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.

Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.

Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21^st Century.

Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.

Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising:  nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies

Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.

1. Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
2. William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.

1. Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
2. K. D. Koirala, Marketing Communications, Buddha Publications.
3. Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
4. Advertising Management, Jethwaney, Jain, Oxford.

Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.

Course Objectives: Through the course, the instructor aims to 

1. Introduce learners to the need and importance of Emotionally Intelligent behaviours at the workplace

2. Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence 

3.Equip learners with skills needed for emotional awareness and emotional regulation

4.Give an overview of the utility of EI in personal and professional growth 

Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life. 

Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness. 

Examining "Success":   Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation 

Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.      

EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations.   Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader

Contemporary science of EI; EI training for teams: Methods, activities and assessment 

2.     www.6seconds.org

3.     Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015. 

4. Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340

CIA 2- 20 marks

CIA 3- 50 marks

The course aims to provide an understanding of the laws governing business practices in India. It focuses on the broad domains of business law and the specific regulations and practices within them.

Agreement, kinds of Agreements, Contract kinds of contracts, Agreement vs. Contract, Essentials of Valid offer, counter offer, Standing or open offer, invitation to offer, Acceptance, Essentials of a valid acceptance, Promise. Communication of offer and acceptance and Revocation. Capacity to contract, Consent and Free Consent, Consideration and Void Agreements, Special contract- Indemnity and Guarantee, Bailment and pledge, Agency Case laws

Introduction, Definitions, Formalities of the contract of sale, Distinction between ‘sale’ and ‘agreement of sell, Distinction between’ sale and hire purchase agreement’, Conditions and Warranties, Transfer of property as between the seller and the buyer, Rights of an unpaid seller, E-commerce payments and IT laws applicability to sale of goods over internet.

Meaning and Characteristics of Negotiable Instrument, Operational rules of Evidence, Presumptions, Classification of Negotiable Instruments, Promissory Notes and Bills of Exchange

Acceptor and Acceptance, definition of Acceptor, Acceptance for honor, Absolute and qualified or conditional acceptance, Drawer, Drawee in case of Need, Payee, Cheques, Types of Cheque and Penalties in case of dishonor of certain cheques

Introduction, Definitions: Consumer, Defect, Deficiency and unfair trade practices, manufacture, Consumer, Councils, Consumer Protection Redressal Agencies, Jurisdiction, Penalties for frivolous complaints

Definition, Essentials, Types of Partnerships and types of Partners, Test of partnership deed and property of the firm, Reconstitution of Partnership firms, Relation of partners, Registration of Partnership, Dissolution of Partnership and partnership Firm. LLP Concept - Nature and Salient features, Extent and limitation of liability of LLP and its partners, Conversion to LLP, Winding up and Dissolution of the LLP

2. Jagata, R. (2022). Business Laws. Scholar Tech Press publications.

3. Arora, S. (2022). Business Laws (10th ed.). Taxmann.

4. Pandey, P. K. (2019). Business Law, Mahaveer publications.

5. Jain, A. (2017). Consumer Protection Act (Theory with Q.A.). Ascent Publications.

2. Bare Acts

3. Singh, A. (2021). Business Law (10^th ed.). Eastern Book Company publication.

4. Tulsian, P. C. & Tulsian, B. (2020). Business Law (4^th ed.). Mc Graw Hill.

5. Srivastava, S. S. (2018). Law of Contract 1 & II. Central Law Publications.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 40% Marks in the ESE to pass in that paper. 

·         In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

This course offers accounting modules for partnership firms, i.e. discussing the accounting treatment for dissolution, amalgamation, and sale of partnership firms. Substantial modules have also been dedicated to accounting for branches and departmental accounts.

Dissolution and piecemeal distribution- insolvency of partners-Garner Vs Murray-applicability in India, deficiency account, treatment of un-recorded assets and liabilities Amalgamation-Conversion to a limited Company and Sale to a limited Company - all related accounts, journal entries and final balance sheet – treatment of un-recorded assets & liabilities, contingent liabilities, issue of shares/debentures for purchase consideration (conversion/sale to a company), LLP Limited Liability Partnership

Introduction – Inland Branches – Types – Dependent – Preparation of Branch Accounts in Head Office Books – Treatment of Cost Price – Invoice Price  - Debtors Account – Creditors Account – treatment of Petty cash – prepaid insurance – creation of stock reserve – independent branches – preparation of Head Office Account in Branch Books – Branch Account in Head Office Books – Memorandum Trading and Profit and Loss Account in Head Office books - Incorporation of Trial Balance of branch in Head Office Books  - Adjustment entries – goods-in-transit - cash-in-transit –depreciation of Branch Assets- services rendered by Branch to Head Office and vice versa – Receipts and payments by Branch on behalf of Head Office and vice versa – Reconciliation of Branch and Head office Current Accounts. Techniques of foreign currency translation in case of foreign branches, integral and non-integral operation.

Accounting Standards and Guidance Notes on various accounting aspects issued by the ICAI and simple problems based thereon – (AS relating to inventory, depreciation, valuation of assets and liabilities including contingent liabilities and exchange rate fluctuations only), AS 1, 2, 4, 5, 9, 10, 11, 12 and 13.

Meaning; difference between hire purchase and instalment system;  relevant provisions of Ind AS 17 (Leases); calculation of interest - when rate of interest and cash price are given, when cash price and total amount payable are given; calculation of cash price when rate of interest and instalment price are given; calculation of cash price under annuity method;  journal entries and ledger accounts in the books of instalment purchaser and instalment buyer.

Meaning; legal provisions (including repossession); relevant provisions of Ind AS 17 (Leases); calculation of interest - when rate of interest and cash price are given, when cash price and total amount payable are given, when rate of interest and installments are given but cash price is not given; calculation of cash price under annuity method; journal entries and ledger accounts in the books of hire purchaser and hire vendor; accounting treatment of default and repossession.

The need for a conceptual framework – Understand ability, relevance, reliability and comparability – recognition and measurement – legal versus the commercial view of accounting – alternative models and practices – the concept of faithful representation. 

2. Jain, S. P. & Narang, K. L. (2014). Advanced Accountancy. Kalyani Publishers.

3. Tulsian, P. C. & Tulsian, B. (2020). Principles and Practice of Accounting (5^th ed.). McGraw Hill.

4. The Institute of Chartered Accountants of India, “Accounting”, Revised Edition, ICAI, ISBN-13: 978-8184411300. 

2.     Gupta, R. L. & Radhaswamy, M. (2014). Advanced Accountancy. Sultan Chand & Sons.

3.      Kumar, S. A. & Kumar, V. R. & Mariyappa, B. (2016). Advanced Accounting. Himalaya Publishing House.   

    4.  Hanif, M. & Mukherjee, A. (2018). Financial Accounting – II (4^th ed.). McGraw Hill Education.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 40% Marks in the ESE to pass in that paper. 

·         In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

The course aims to provide conceptual understanding of cost accounting. It focuses on the computation of various components of cost, such as material, labour, and overheads. It also covers modules on specific cost accounting methods like job costing and contract costing, and process costing.

Introduction – Definition – Fundamental Principles –Scope, Functions and objectives – Merits & Demerits – Methods & Techniques-Cost Accounting and financial accounting comparison; Elements of Cost – Cost vs. Expense- Cost Centre, Cost Unit & Cost object- Classification of Cost - Installation of Costing system - Cost Sheet (Problems) - Tenders and Quotations (Problems).

Meaning and classification of material- Purchase Procedure& documentation - Store Keeping Functions; Inventory Control - Fixation of Levels (Problems)- Periodical and Perpetual Inventory, ABC Analysis, EOQ (Problems); Stores issue - Methods of Pricing of materials – FIFO – LIFO - Simple and Weighted Average Methods. (Problems).

Meaning & classification of Labour- Attendance and payroll procedure- Time Keeping - Methods of Time Keeping - Time Booking – Records - Idle Time - Causes for Idle Time - Treatment of Idle Time – Overtime – Labour Turnover (Problems) - Labour Remuneration - Features of Good Wage System – Remuneration system and incentive schemes (Problems).

Meaning and definition Classification of Overheads- Allocation & Apportionment of overheads (Primary Distribution) (Problem) Apportionment of Service Department Costs to Production Departments (Secondary Distribution- Reciprocal and non-reciprocal basis). (Problem) Absorption of Overheads - Methods (Problem)- Percentage of Direct Material Cost - Direct Labour Cost - Prime Cost - Direct Labour Hour Rate and Machine Hour Rate (Problem).

Meaning and nature- Difference between Job Costing and Contract Costing – Preparation of Contract Accounts- Ascertainment of Profit/Loss on Contract – Work in Progress and Balance Sheet –Profits on incomplete contracts-Cost Plus and Estimated Contracts (Problems).

Meaning and Nature- Preparation of Process Accounts- Treatment of Normal Loss, Abnormal Loss/gain - (Including Inter-Process Profit and Equivalent Production) Preparation of Process Accounts (Problem) and Joint and By-Products

Need for reconciliation- Reasons for difference in profits- Reconciliation (Problems)

2.     Datar, S. M. & Rajan, M. V. (2018). "Horngren’s Cost Accounting - A Managerial Emphasis”, 16th Edition, Pearson publication.

3.     Lal, J.  Srivastava, S. (2016 ) “Cost Accounting”, 5^th Edition, Tata Mcgraw Hill Publishing Co Ltd, Delhi.

      4. Jain, S. P. Narang, K.L.(2018) “Problems & Solutions in Cost Accounting”, Kalyani Publishers

2.     Kishore, R. M. (2014). “Business Strategy and Strategic Cost Management”, 1^st Edition, Taxmann Publications Pvt Ltd, New.  Delhi.

3.     Ashar, K. (2020). “Cost Accounting and Management”, 4^th Edition, Kindle Edition, Vibrant Publication.